Principles of Marketing

Professor in a Box has released another great computer-based course for high school students and older.  Principles of Marketing is a dvd course suitable for older high school students wanting to learn about marketing, students desiring to prepare for the CLEP test in marketing, or adult learners wanting to learn about marketing without the exorbitant expense and time of a college classroom.  I wish that we had this course a year ago!  One of our children enrolled in a college marketing class, and the pace was so furious she dropped the class.  If she had been able to go through this dvd course first, I really think she either could have CLEPPed out of the course, or if she wanted to take the course she would have passed it with flying colors!
Using the Principles of Marketing course is simple.  Students watch a lesson on the cd.  To view a sample lesson, you can go here. The sample lesson looks exactly like the lessons student's view on the dvd.  After students watch the video / powerpoint type lesson on the dvd, they are able to complete the homework assignment (also on the cd). Once all of the assignments are completed, students take a test over the lesson.  Everything students need to succeed in the course is provied on the cd. Retailing for $199.99, with free shipping, this course really is a cost effective solution to traditional classroom based marketing courses.  Any student who has an interest in business studies will benefit from Principles in Marketing. 
Here is a brief description from Professor in a Box:
Principles of Marketing, by Julie Pirsch, Ph.D. is a challenging college level introductory Marketing course similar in content to the first marketing course taken by all students in university and college schools of business across the country. Principles of Marketing is also known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. Any high school level student with basic reading and math skills can handle this course.
This course was created as an elective for high school students interested in pursuing a career in business and for students interested in taking the CLEP Principles of Marketing Exam. On a more formal level, this course provides students with a description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs, and how they are distributed for domestic and international consumption. It examines the economic, government, social, and other environmental forces in relation to the marketing function, placing emphasis on relevant social problems and responsibilities.
For more information about Principles of Marketing, visit the Professor in a Box website at http://professorinabox.com/?page_id=765 .  To read other reviews of this product, written by other TOS review crewmembers, go here.
**I was not compensated in any way by TOS or Professor in a Box in exchange for this review. The honest opinions expressed are my own.**